Influencers in the workplace: Can promotional work on social media be regarded as moonlighting?
Lawtons Africa Jun 9, 2023 4 min read Influencers in the workplace: Can promotional work on social media be regarded as moonlighting? Author: Andile Mphale– Candidate Attorney Supervised by: Lavery Modise– Consultant https://www.lawtonsafrica.com/post/influencers-in-the-workplace-can-promotional-work-on-social-media-be-regarded-as-moonlighting The use of social media has many benefits; one of them being the creation of work and income opportunities, such as doing promotional work on social media. Promotional work on social media has also given rise to the term “influencer”. An influencer is someone with a substantial following or a notable online presence, who can influence potential consumers into purchasing a product or service through social media endorsements or recommendations and receive a reward for that. There are influencers who do promotional work on social media on a full-time basis and make a living from it. There are also influencers who do promotional work on social med