Innovation in Law - Social Media and Business Development - Chrissie Lightfoot Interview

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This interview is a part of Winscribe's upcoming "Innovation in Law" Expert Series which aims to provide law firms and legal professionals with relevant information to build and grow their respective businesses with the help of technology.

New socially-savvy legal competitors are highlighted and discussed in this interview. Furthermore, Chrissie shares techniques for effective business development using social media. 

Chrissie Lightfoot is CEO of EntrepreneurLawyer Limited, a UK based company specialising in helping lawyers and entrepreneurs of today become lawyers and entrepreneurs of tomorrow, today. Chrissie is an inspirational woman entrepreneur, a solicitor (non-practising), advisor, consultant, regular international Keynote speaker and a writer. She is a columnist for Global Lawyer magazine / e-zine, writer for European Lawyer magazine, designated blogger for the Law Society Gazette ('In Business' blog), Trinity Mirror ('Totally Legal' blog), EnCountry ('Entrepreneur Country' blog) and Fresh Business Thinking blog and e-zine. She advises law firms and their individual lawyers globally on personal branding, sales, social media, social networking, marketing, business development and innovation. The (London) Times newspaper recently reported Chrissie as one of the Top Ten Best Legal Tweeters. She is a UK national award and prize winning researcher, a women's enterprise ambassador and a mentor on behalf of The Prince's Trust Million Makers Corporate Challenge.

As an author, Chrissie is best noted for her groundbreaking book The Naked Lawyer: RIP to XXX -- How to Market, Brand and Sell YOU! She writes many articles in both the legal and business press (a regular contributor to Managing Partner magazine) and is also contributing author of The Business Leaders Book Club series 1 -- Lessons Learned From The Recession (2011); Social.Lawyer (2010) and Big Rocks: Balancing Life and Work (2005).

Chrissie has been involved in various entrepreneurial, innovative and commercial activity, experience and successes throughout her career to date, primarily in the Legal, New Media, Management Consultancy and Sport & Leisure (inc. health & fitness) sectors.

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